b-commerce Articles

b-commerce is about taking a holistic view of building websites and especially a Sales Flow to help grow sales and reduce sales costs (and opportunity costs).

Posts are categorized as:

• How To – articles aimed more at helping you build a web site
• Search Engines – how to let Google help you
• Sales & Marketing – sales techniques and do's and don'ts
• Theory – exploring the ideas we operate under in business

Please don’t avoid the Theory articles just because you are frightened that thinking is too hard. Thinking is actually quite easy once you have done it a few times. Thinking is what gives us the opportunity to be great. I try to make the concepts very easy with real world examples.

Please feel free to engage me in discussion.

How To 5 Tips - 2010 To-Do List Why Have a Website? Create a Customer Profile Create a Good Information Flow Navigation and Menus Write a Good Headline Home Page Basics Product Pages that Sell - Theory Product Pages that Sell - Practice Portfolio & Gallery Pages About Page Contact Page Maintaining Your Web Site Will Improve Sales Read Website Visitor Statistics Xpresso - a Content Update Project Choose Email Addresses Build An Email Marketing Campaign Choose The Right People To Help Build Your Website Using Old Software is Damaging Your Business Don't Use PDF Files on the Web Web Site Effectiveness - a Quick Survey

Search Engines Search Engine 101 What Google Wants 4 Tips To Rank Well in Google

Sales & Marketing b-commerce: a primer Creating Sales Flow Difficulties with Sales & Marketing in Small Business Details Make or Break the Sale Success in New Media & Web 2.0 Why Showing Price will Generally Increase Sales Opening Customers rather than Closing Pt I - Community Interaction Pt II - The Closed Conversation Develop Good Customers and Drop the Bad Selling Large & Small Items is Essentially the Same Process When To Sell - Establish Your Customer's Buying Window Follow-Up is Bad for Sales - Get Future Focused Dumb Marketing Hard Sell is Bad for Business Do Ya Think I'm Silly? Every Word You Say Comes Back To You Sales vs. Marketing - a pointless struggle Selling in the 2010 Decade The Internet Sucks

Theory The Richer, Sexier, Happier Rule Love=Sales 1-2-3 of Customers Differentiation - The Art of Being Fully Yourself Passion Creates Success The Path of Least Resistance is the Law Make Decisions Easily Being Consistent Perceived Value and Increasing Your Profits The Magic Ingredient How To Grow Any Business Being Up To Date Keeps The Value Alive Human Recognition Patterns & Page Layout Opportunity Cost - The Hidden Tax Lies Destroy Trust and Business Terms of Trade Vikings & Pirates Flat World Is Just Around The Corner

If you want me to work with your business then please visit BRM Web Consulting

Cornerstone Article

There are a lot of businesses that do not understand even Basic Marketing, Sales Process or how to get customers to want to do business with them. The business owners are understandably busy making products and keeping their heads above water but they forget that with the right approach, acquiring and retaining customers can be made easier... more Get help to fine tune
your Website Sales Process
&
Improve Sales

Save The Pixel The Art Of Simple Web Design A wonderful and very affordable resource for anyone needing to design web marketing.

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Latest Articles The Internet Sucks Selling in the 2010 Decade Flat World Is Just Around The Corner Choose Email Addresses 5 Tips - 2010 To-Do List