It is vital to assess your sales & marketing processes regularly to ensure that they are meeting your needs.
I will assess your web site and other sales & marketing against the b-commerce Sales Flow standards to see if your company offers users a clear and easy path to understand, own and stay happy with your products.
b-commerce Assessment
| Check (details below) | incl. |
| Branding | y |
| Is your Message Clear? | y |
| Is Information Relevant? | y |
| Is Information Easy to Find? | y |
| Google Ranking | y |
| Contact Info? | y |
| Is the Site Attractive? | y |
| Is the Site Asking for the Sale? | y |
| Competitor Analysis | 2 |
| Analysis of Statistics (if provided) | y |
| Links - in and out | y |
| Written Report | y |
| Intensive Session to Discuss Results and Recommendations | 1hrs |
| Cost | $250 |
| Optional Phantom Shopping | P.O.A. |
Most projects will begin with an Assessment
Book Your Assessment Now
Std Assessment AUD $250
Subject to Terms of Service
The Checks
Branding - the Brand represents your business. A Brand generally consists of Logo, Colors and an overall Style that represents who you are as a business. A Customer should be able to place your business for Market Position, Size, Expertise and Culture within seconds. People generally prefer to deal with other people who share similar values.
Is your Message Clear? - you only have a few seconds to catch a person's full attention. If you don't let them know how you can make their life better (the Richer, Sexier, Happier Rule) in those few seconds they will move on. Your message should be clear and concise to either lead people further into your site or to let them go with a clear idea of who you are.
Is Information Relevant? - does the information focus on what you do and how you can help the customer? If your site sells Spades then your information should all be about spades, spade manufacture, small scale earthmoving and sand castle building. It should not be about cats, dogs, or motor racing.
Is Information Easy to Find? - if people can't easily find what they are looking for they will move on. There are many other businesses offering a similar product to yours so make it really easy for customers to find the information that they want to know. Even give several ways to get to each piece of information. Links in page content are often sorely overlooked - don't rely on menus alone to get people around your site.
Google Ranking - people start most of their searches for information at a Search Engine. Search Engines bring at least half of the average Web Site's traffic (many statistics say it is generally 80%). Google is the dominant Search Engine so ranking in Google is vital to bringing more people past your virtual front door.
Contact Info? - are your contact details easy to find and do you offer all reasonable methods of contact or merely a Form that 90% of your users hate?
Is the Site Attractive? - attractiveness is in many ways a subjective issue but does your site look neat, tidy and current? A site that looks 3 years old may be ok or it may look like a fashion statement out of water.
Is the Site Asking for the Sale? - all Sales & Marketing processes must ask for the sale or at least lead the customer to the next stage of the process. Even a site without a Buy Now button must let the customer know what they must do next to do business. Don't assume people know what the next step is.
Competitor Analysis - what are your Web competitors doing - are they snapping at your heels, out-gunning you in Google, or is their Web Sales process showing a big hole you can capitalize on?
Analysis of Statistics - your Statistics may be telling you a lot about the people who are using your site. Do they all leave on the front page, leave in the middle of the Shopping Cart, or devour all the information you have on building sandcastles?
Links In & Out - Links are what makes the Web what it is. Links indicate a connectedness with community. The more relevant links your site has the better both for users and for Search Engine Ranking.
Meeting - a Face to Face (or Skype) Meeting is a great way to receive your BRM Web Consulting Check as it allows you to ask questions and get a fuller understanding of the results.
Written Report - having a written report allows you to ponder the findings at a later date (hopefully they won't keep you awake at night).
Optional:
Phantom Shopping - how well do your Sales, Support People & Systems engage your customers and solve their needs? We will need to discuss your Phantom Shopping needs before starting an Assessment.
